|
Dogpile, put-simply
What is Dogpile?
Dogpile is a metasearch engine, or a search engine that gathers its
information from other search engines on the web. It allows users to access
many search engines and results simultaneously.
Dogpile is very successful for a multitude of reasons. The
three most popular search engines, Yahoo, Google, and Ask Jeeves, have an
overlap rate of only three percent. In other words, only three percent of
their information is covered in other search engines. Dogpile brings all
three search engines together, giving users a more diverse list of search
results.
Where does Dogpile
gather its information?
Dogpile gathers its information from numerous large search engines. These
include About.com, Ask Jeeves, FindWhat, Google, Yahoo, MSN, and Looksmart.
What other features does Dogpile have?
Besides being a search engine, Dogpile also has many other great features
for users to enjoy. These include Favorite Fetches, Search Spy, a daily
joke, weather horoscopes, maps, and the yellow pages. These all contribute
to the success of Dogpile.
How does Dogpile earn revenue?
Dogpile earns its revenue through advertisements and sponsored links.
Sponsored links and ads appear when search terms are relevant to an
advertisers keywords and product.
For example: When words are searched, the results
from the large search engines (Yahoo, Google, and Ask Jeeves) are displayed
along side of relevant advertisements. These ads are placed by
advertisers (for a fee) in the hope of having their exact advertisement seen
and clicked.
If the user clicks on a certain ad, Dogpile earns a profit. The amount of
the profit varies with the price of the ad space, the value of the key word
and the product it is advertising. .
|
|